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The Ability to Influence and Persuade

Influence and persuasion are both methods of changing people's behaviour. While persuasion requires you to communicate, influence works silently. In this course, you'll learn how to present your case persuasively and how the psychology of influence works, so your audience is motivated to follow your lead.

Topics covered in this course

Influence or Persuasion

The Fundamentals

Influential and Persuasive Behaviours

The ‘Lens of Understanding’

The Four Positive Intentions

Four Communication Preferences

Typical Influencing and Persuading Styles

Influence vs. Persuasion

Influence Audiences Up, Down and Across

Handling Objections or rejections

Try a Turnaround Statement

The But Flip

The Extended DISC ModelUnderstanding the DISC behavioural styles (D, I, S and C) and their attitude toward teamwork

Identifying your style and the styles of others in your team.

Team Exercise Identifying styles in your teamInterpretation of the Extended DISC Team Assessment

What is CultureTeam Types DISC Style Team Cultures

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This course is ideal for

This course is perfect for professionals who want to enhance their ability to influence and persuade others, whether in leadership roles, sales, marketing, or team management.